Architecture<br>serving brands.
We are architects and interior designers specializing in experience design.
We go beyond form and function to create memorable, immersive brand experiences that get people talking.
About
We take a multidisciplinary vision of spatial design that encompasses architecture, interior design, strategy, graphic design, digital experience, customer experience and branded content. Our fully integrated teams work together to deliver seamless experiences from start to finish.
Services
We possess all the necessary skills to imagine, design and create spaces of all shapes and sizes, from ideation to site supervision.
- Architecture
- Interior design
- 3D rendering
- Spatial strategy
- Customer and employee experience
- Branding and graphic design
- Branded content
- Digital experiences
Projects
Great brands are built on powerful human experiences. Each project is thoughtfully designed to elevate the employee and visitor experiences, and create meaningful emotional connections.
Info
KaseMe, which specializes in cell phone cases and fashionable mobile accessories, wanted to enhance its customer experience by developing a unique experiential boutique concept : a place where they could find KaseMe accessories that suit their personal taste while expressing their creativity through personalization.
Awards
- 2024Grands Prix du Design - Gold Certification - Environmental design / Brand universe
- 2024Grands Prix du Design - Gold Certification - Retail / Commercial space ≤ 1,600 ft2 (≤ 150 m2)
- 2024Grands Prix du Design - Gold Certification - Special Awards / Interior + Color
Links
Info
To enhance the visibility of Angus Technopôle’s non-street-facing businesses, a unique visual identity and clear signage system has been created that directs users to points of interest and encourages them to explore the district.
Awards
- 2024IDÉA - GOLD - Environment – Signage
- 2024ADC - Bronze Cube - Architecture / Interior / Environmental Design - Wayfinding Systems
- 2024Grands Prix du Design - Gold certification - Environmental design / Signage
- 2024Grands Prix du Design - Gold certification - Industrial design / Signage product
- 2024Applied Art - Environmental - Signage - Single
Links
Info
lg2 reimagined Ashton’s entire brand experience at one of its flagship restaurants. In tribute to snack bar culture, all the classic codes of diners were integrated with a modern twist. The experience was updated with a perfect blend of modernity and traditions rooted in Ashton’s history
Awards
- 2024IDEA - Bronze - Design - Identity / Logo - Corporate
- 2024IDEA - Silver - Design - Design applied to the environment
- 2024Grands Prix du Design - Gold Certification - Environmental design / Brand universe
- 2024Grands Prix du Design - Gold Certification - Creating and updating a brand identity
- 2024Grands Prix du Design - Gold Certification - Special Awards / Signage & branding
- 2024Grands Prix du Design - Gold Certification - Special Awards / Renovation (before-after)
- 2024Grands Prix du Design - Gold Certification - Special Awards / Interior + Color
- 2024Grands Prix du Design - Silver Certification - Lodging, restaurant & bar less than 1,600 ft2
Links
Info
A mix of strength and femininity pays homage to the Ukrainian origins of the restaurant’s co-owner, evident in the fresh dill featured in the dishes. A botanical identity can be felt in the architectural and visual signature, which envelops the guests in a natural green shade.
Awards
- 2023Grands Prix du Design - Platinum Winner - Accommodation, Restaurant & Bar / Bar, Lounge & Nightclub
- 2023Grands Prix du Design - Gold Certification - Special Awards / Interior Design + Colour
Links
Info
Inspired by the word “Francos,” we created a dynamic graphic language to convey the celebratory vibe on all supporting festival communication as well as on building façades. Together, he vibrant visuals kicked off the Montreal summer in festive colour.
Awards
- 2024Applied Arts - Entire Design Program - Campaign
- 2024Applied Arts - Environmental/Experiential Application - Series
- 2024Marketing Awards - Catégorie Design
- 2024Type Directors Club – Certificate of Typographic Excellence - Environmental Design/Installation
- 2024Grands Prix du Design - Gold Certification - Creating and updating a brand identity
- 2024Grands Prix du Design - Gold Certification - Environmental design / Brand universe
Links
Info
We created an impactful brand experience using a single T-shirt at the industry’s largest trade show. Art gallery codes helped showcase the iconic Black 2001 model and relaunch the American Apparel brand.
Awards
- 2023Applied Arts Award – Award – Environmental Design
- 2023D&AD – Shortlist – Spatial Design – Exhibitions and Trade Shows
- 2023Communication Arts Design – Prix – Environmental Graphics, Series
- 2023Grand Prix du Design - Grand winner - Environmental Design / Brand Universe
- 2023Grand Prix du Design - Gold Certification - Commercial Space / Booth & Exhibition Space
- 2023IDÉA - Bronze - Design - Environment / Design applied to architecture
Links
Info
A highly sensorial experience that blocks out external distractions to surround visitors in a comforting oasis that embodies the Comfort Color brand’s spirit of well-being. Divided into four zones, the kiosk invites visitors to explore each piece representing a brand attribute.
Awards
- 2023Grand Prix du Design - Gold Certification - Environmental Design / Brand Universe
- 2023Grand Prix du Design - Bronze Certification - Commercial Space / Booth & Exhibition Space
Info
Designed like a science museum, the kiosk offers a fun interactive experience that educates visitors about the benefits of Gildan products. The centrepiece is a 16-foot-tall tower that holds over 300 T-shirts, positioning the brand as the smart choice in a single glance.
Awards
- 2023Grand Prix du Design - Silver Certification - Environmental Design / Brand Universe
- 2023Grand Prix du Design - Silver Certification - Commercial Space / Booth & Exhibition Space
Info
We revamped the workspaces for 100% hybrid, multifunctional and flexible use. Playing off the back-lit effect, the architecture uses contrasts to highlight the mobile video game studio’s vibrant new brand identity.
Awards
- 2022Grand Prix du Design – Gold Certification – Office – Agile Work Environment
- 2022Grand Prix du Design – Silver Certification – Special Awards – Signage & Branding
- 2022ADC – Merit – Branding System Identity Print
- 2022Agency of the Year – Silver – Design Agency
- 2022Applied Arts Design – Environmental Design
- 2022Marketing Awards – Merit – Brand Environment
Links
Info
Redefining eyewear shopping, we created a new boutique concept that integrates the latest technologies to simplify and personalize the experience. The space perfectly expresses New Look’s culture of smart design and style.
Awards
- 2023Grand Prix du Design - Silver Certification - Environmental Design / Brand Universe
- 2023Grand Prix du Design - Silver Certification - Special Awards / Renovation (Before & After)
- 2023Grand Prix du Design - Bronze Certification - Commercial Space ≤ 1,600 sq.ft. (≤ 150 sq.m.)
- 2023Grand Prix du Design - Bronze Certification - Special Awards / Signage & Branding
Links
Contact
Have a project or idea in mind? Let’s talk.
Hélène Fortin
Partner, Architect
Joanie Couillard
Principal Director, Client Services, Architecture